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GreekLunatic
Joined: 22 Feb 2003
Location: doncaster vic australia
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| werent we sponsored by Mcdonalds at one stage. if they give us a load of money why not |
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Rd10.1998_11.1#36
rd10.1998_11.1#36
Joined: 18 Jul 2018
Location: Sevilla, Spain
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| GreekLunatic wrote: | | if they give us a load of money why not |
Because we're the biggest sporting club in Australia not a homeless beggar like Norf, so we can choose who we want sponsoring us rather than giving out handjobs under an overpass in exchange for a past-use-by-date cask of fruity lexia. Have some pride man or go barrack for Carlton
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https://forever.collingwoodfc.com.au/sav-sinks-the-dockers/ |
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RudeBoy
Joined: 28 Nov 2005
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Is it just me or do others feel it's hypocritical for an elite sporting organisation to be sponsored by a junk food corporation?
I'm guessing in a few years time our club will ditch this sponsorship, citing the need to promote good health. |
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GreekLunatic
Joined: 22 Feb 2003
Location: doncaster vic australia
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| the afl has coca cola as a sponsor and maccas too |
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Charlie Oneeye 
charlie oneeye
Joined: 23 Apr 2004
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Its takeaway food, not junk food.
Everything in moderation.
Who in this forum hasn't eaten chicken this year. Who in this forum hasn't cooked with oil.
Eating is part of life... skip fat... you die !
Anyway, I reckon any critique is worth considering, but for those who are fanatical about it, by all means, carry on. |
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stui magpie 
Prepare for the worst, hope for the best.
Joined: 03 May 2005
Location: In flagrante delicto
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Maybe we can get Ladbrokes or Sportsbet.
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Every dead body on Mt Everest was once a highly motivated person, so maybe just calm the **** down. |
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swoop42 
Whatcha gonna do when he comes for you?
Joined: 02 Aug 2008
Location: The 18
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Love me some original recipe.
Some of you never stop finding something to bitch about.
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He's mad. He's bad. He's MaynHARD! |
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swoop42
Whatcha gonna do when he comes for you?
Joined: 02 Aug 2008
Location: The 18
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| pietillidie wrote: | ^Sporting heroes and sporting organisations pursuing excellence and community leadership just don't do KFC. It's not branding and PR rocket science.
You're actually right in a technical academic context. And to take it further, insurance companies like CGU write policies that cover people and firms who are linked to horrors like those you mention. It's a valid line of thought. The problem is that our brand is not engaging people in a context where that mode of thought is decisive.
We're a sporting organisation, not a democracy movement; health, fitness and diet are central to the entire endeavour and aspiration in everyone's mind — front and centre. And especially in this day and age of health, wellness and obesity concerns. People are looking for inspiration and leadership in this area from sporting heroes and organisations, like it or not.
Your response actually demonstrates why this is a complete branding fail. You've been forced into the realm of complex academic argument to defend face-value branding. But apart from three people doing doctorates in ethics and a few extreme groups who have disavowed mainstream society, no one else looking at KFC plastered over our jumper has your argument in mind. But now we're forever going to be defending our association with KFC in the strained way in which you've been forced. And that's a branding and PR fail by definition.
Interestingly, Newcastle United has gone a few steps further than our Emirates deal, and I think they'll pay the consequences (and hopefully have more people asking why European football has become a plaything of billionaire fossil fuels auotocrats).
But it's even simpler than all that. Given all of the corporations on the planet we might have courted, why the hell would supposed business professionals take a careless risk like that? The club is already struggling with a poor reputation, for goodness' sake. It's just so phenomenally stupid and clueless you ought to be beside yourself with rage. |
The club that beat us for the 2018 Premiership cup was sponsored by Hungry Jacks.
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He's mad. He's bad. He's MaynHARD! |
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Fatui Attata
Joined: 29 Sep 2009
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^^^^^^^^^^^^^^^^^^^
BANG!!!!!
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I'm not the pheasant plucker I'm the pheasant plucker's son, and I'll be plucking pheasants til the pheasant plucker comes! "Try saying that with a mouthful of peanuts!!" Lou Richards |
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Jezza 
2023 PREMIERS!
Joined: 06 Sep 2010
Location: Ponsford End
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Looking forward to KFC discounts for members 
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| 1902 | 1903 | 1910 | 1917 | 1919 | 1927 | 1928 | 1929 | 1930 | 1935 | 1936 | 1953 | 1958 | 1990 | 2010 | 2023 | |
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K
Joined: 09 Sep 2011
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| Jezza wrote: | | Looking forward to KFC discounts for members |
I'm still trying to use up all the paper I bought at discount in the Spicers years.
(It's too rough to use as TP.) |
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ronrat
Joined: 22 May 2006
Location: Thailand
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And Holden abandoned plenty of working class people in the the Broadmeadows and Elizabeth areas.
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Annoying opposition supporters since 1967. |
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inxs88
Joined: 17 Aug 2014
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The more I think about it the more an insane and stupid sponsorship it is.
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I love the Pies, hate Carlscum |
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pietillidie
Joined: 07 Jan 2005
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| swoop42 wrote: | | pietillidie wrote: | ^Sporting heroes and sporting organisations pursuing excellence and community leadership just don't do KFC. It's not branding and PR rocket science.
Interestingly, Newcastle United has gone a few steps further than our Emirates deal, and I think they'll pay the consequences (and hopefully have more people asking why European football has become a plaything of billionaire fossil fuels auotocrats).
But it's even simpler than all that. Given all of the corporations on the planet we might have courted, why the hell would supposed business professionals take a careless risk like that? The club is already struggling with a poor reputation, for goodness' sake. It's just so phenomenally stupid and clueless you ought to be beside yourself with rage. |
The club that beat us for the 2018 Premiership cup was sponsored by Hungry Jacks. |
In PR terms you've just gotcha'd yourself, though. If you need to make an argument like that, you know the PR has failed and is at risk of backfiring badly as explained. Others have already mentioned McDonald's in this context.
You can see it a mile off, can't you? Watch the Eagles get away with it as part of the bad old days and wild west, and us have KFC hung around our necks as yet another millstone as society seeks to move forward. As sure as day becomes night, we will be the lightning rod on this. Think it through:
• The PR problem with junk food and sport is bubbling under the surface already; hoping it won't surface because someone else does whatever is both naive and an incredible risk
• We are in the cultural centre of the country
• We are already on the nose as an organisation; the Eagles have long been much stronger as an organisation. Unfortunately, success gets away with a lot more, whereas we're highly vulnerable as an organisation and everyone's whipping boy, like it or not
• We're trying to rebuild a bad reputation; we don't have room to make mistakes on this front
• KFC is a step worse than Hungry Jack's symbolically, much like Newcastle's deal is a step worse symbolically than our deal with Emirates. People endure contradiction to a point, but it doesn't take much for something to cross a line.
• Hungry Jack's has a far better community standing than KFC, partly because like McDonald's it does deflection on this topic better. But that means KFC is far more costly for us to be associated with. Remember, sponsorship is mutual association, and KFC are right on the nose; fairly or otherwise, Hungry Jack's are not.
Again, I repeat: given all of that, why the hell of all the names out there you could court, and all the deals to be had, would you go and take that risk with our brand?
PR is not an intellectual argument. The second you need to go there to defend something is the second you've failed.
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In the end the rain comes down, washes clean the streets of a blue sky town.
Help Nick's: http://www.magpies.net/nick/bb/fundraising.htm |
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ronrat
Joined: 22 May 2006
Location: Thailand
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How many people left the footy and bought a Holden that night or signed up to a CGU policy. On the way home the choice between Maccas, Pizza Hut, local chip shop or KFC. Makes no effing difference. Some people need to get a life. The food presented by the MCG is no more or less healthier.
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Annoying opposition supporters since 1967. |
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