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pietillidie
Joined: 07 Jan 2005
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| ronrat wrote: | | How many people left the footy and bought a Holden that night or signed up to a CGU policy. On the way home the choice between Maccas, Pizza Hut, local chip shop or KFC. Makes no effing difference. Some people need to get a life. The food presented by the MCG is no more or less healthier. |
This sort of deal is not primarily about immediate sales, though of course being top of mind will help in circumstances such as those you mention. But this is more strategic than buying marketing space on a jumper in the same way a non-sponsor can simply buy billboard space or ad time.
Patronage is far more likely to occur at any future opportunity, including when junk food is being weighed against alternatives, if there is a positive stance towards a brand. Nurturing that positive sentiment is the remit of PR. Conversely, if there's already a negative stance towards a brand, that brand can face the wrath of the gods when crises hit, so deals like this are also protective and part of risk management.
KFC's PR people would've been falling over themselves to mitigate their massive PR risk through football. Think that dynamic through for a moment: Are you absolutely sure we're not the bunnies in this transaction by enabling KFC to associate themselves with sport, health, fitness and community leadership off our back? We get zero halo effect from them in this deal. On the contrary, they are mitigating their risk through us, and that transferral of risk has a cost that lessens the benefit of this deal significantly.
As explained, you don't get to run a 'but they do that' argument with this sort of PR. Argument might play a role when engaging influencers/opinion leaders who help reinforce sentiment, but good luck finding anyone with any credibility willing to defend the role of KFC in society, let alone in sport, should the proverbial hit the fan.
The risks I've outlined are obvious, even if you think people are mad to react that way and the WCE have done well out of their situation to date. It's not hard to guess how people will react to our club and a problematic brand like KFC should simmering problems around health, obesity, ethics in sport, social leadership and animal welfare arise, regardless of your views on how people should react.
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In the end the rain comes down, washes clean the streets of a blue sky town.
Help Nick's: http://www.magpies.net/nick/bb/fundraising.htm |
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MagpieWhisperer35
Joined: 30 Sep 2018
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"I don't care, I love it" the song they use in their adverts means yes its not real chicken but just eat it anyway, propaganda is much easier to swallow than facing harsh reality our world is a corporation where the so called government act as administrators for them, and in this age of bullshit why not use a scumbag company as a sponsor, dollars first, integrity some other time.
Thank God we have at least got a coach to put our faith and hope in otherwise
it would be looking way more grim.
The players are like robots so why not choose synthetic food as a sponsor
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MagpieWhisperer35
Joined: 30 Sep 2018
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| ronrat wrote: | I do not see the issue. The players in preseason are often given chicken and chips during training as a carb load.
When we were affiliated with Williamstown the Williamstown season ticket had a 20 percent discount at KFC. No complaints. |
That is true nothing wrong with chicken, unfortunately they are not serving '"real" chicken but some type of frankenstein crap.
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MagpieWhisperer35
Joined: 30 Sep 2018
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| thesoretoothsayer wrote: | To those upset by KFC, you know we're sponsored by Emirates right?
A quick look at Wikipedia:
Stoning is a legal punishment in the UAE. In May 2014, an Asian housemaid was sentenced to death by stoning in Abu Dhabi.
Amputation is a legal punishment in the UAE due to the Sharia courts.
Crucifixion is a legal punishment in the UAE.
Apostasy is a crime punishable by death in the UAE.
Homosexuality is illegal in the UAE.
Many of the low paid labourers are victims of human trafficking or forced labour while some women are even trafficked into the growing sex trade in Dubai, a centre of human trafficking and prostitution. |
so two wrongs make aright? wow.
appreciate you raising awareness to the other dodgy shit we are involved in
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MagpieWhisperer35
Joined: 30 Sep 2018
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| Charlie Oneeye wrote: | Its takeaway food, not junk food.
Everything in moderation.
Who in this forum hasn't eaten chicken this year. Who in this forum hasn't cooked with oil.
Eating is part of life... skip fat... you die !
Anyway, I reckon any critique is worth considering, but for those who are fanatical about it, by all means, carry on. |
if it was actual chicken your argument would be sound, however, it aint
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Rd10.1998_11.1#36
rd10.1998_11.1#36
Joined: 18 Jul 2018
Location: Sevilla, Spain
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^^ No need for conspiracy theories
| GreekLunatic wrote: | | the afl has coca cola as a sponsor and maccas too |
The AFL are hypocrites... Maybe you forgot how they banned Stevo for 22 matches but are sponsored by Sportsbet
Doesn't mean all the clubs have to be hypocrites too
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https://forever.collingwoodfc.com.au/sav-sinks-the-dockers/
Last edited by Rd10.1998_11.1#36 on Sun Nov 21, 2021 4:14 am; edited 1 time in total |
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Rd10.1998_11.1#36
rd10.1998_11.1#36
Joined: 18 Jul 2018
Location: Sevilla, Spain
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KFC contains excessive amounts of sodium and saturated fats. It's fast food, it's unhealthy. Yes everything in moderation but doesn't make them a suitable partner (yes, partner - not sponsor) for our club, any more than pokies are a suitable income stream today
| ronrat wrote: | | How many people left the footy and bought a Holden that night or signed up to a CGU policy |
"Wins on Sunday, sells on Monday". These multinational, successful companies are not just throwing away their sponsorship money for zero return. Obviously they know their investment generates income or they wouldn't do it. They might be unhealthy but they're not stupid
| swoop42 wrote: | | The club that beat us for the 2018 Premiership cup was sponsored by Hungry Jacks. |
Would they have lost if they were sponsored by the Hare Krishnas for the same amount of money?
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https://forever.collingwoodfc.com.au/sav-sinks-the-dockers/ |
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Piethagoras' Theorem 
the hypotenuse, is always a cakewalk
Joined: 29 May 2006
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^ The Krishnas don't use real hares though, do they?
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Formally frankiboy and FrankieGoesToCollingwood. |
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23 YIPPEE!!!
YIPPEE 23!!!
Joined: 24 Jul 2019
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| Does this mean out with Eddie Emerites and in with the Cernall |
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stui magpie 
Prepare for the worst, hope for the best.
Joined: 03 May 2005
Location: In flagrante delicto
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| pietillidie wrote: | | ronrat wrote: | | How many people left the footy and bought a Holden that night or signed up to a CGU policy. On the way home the choice between Maccas, Pizza Hut, local chip shop or KFC. Makes no effing difference. Some people need to get a life. The food presented by the MCG is no more or less healthier. |
This sort of deal is not primarily about immediate sales, though of course being top of mind will help in circumstances such as those you mention. But this is more strategic than buying marketing space on a jumper in the same way a non-sponsor can simply buy billboard space or ad time.
Patronage is far more likely to occur at any future opportunity, including when junk food is being weighed against alternatives, if there is a positive stance towards a brand. Nurturing that positive sentiment is the remit of PR. Conversely, if there's already a negative stance towards a brand, that brand can face the wrath of the gods when crises hit, so deals like this are also protective and part of risk management.
KFC's PR people would've been falling over themselves to mitigate their massive PR risk through football. Think that dynamic through for a moment: Are you absolutely sure we're not the bunnies in this transaction by enabling KFC to associate themselves with sport, health, fitness and community leadership off our back? |
They already sponsor the Cricket, we just give them a winter option[/quote]
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Every dead body on Mt Everest was once a highly motivated person, so maybe just calm the **** down. |
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makri 
Joined: 29 Oct 2005
Location: Clifton Hill
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| stui magpie wrote: | | pietillidie wrote: | | ronrat wrote: | | How many people left the footy and bought a Holden that night or signed up to a CGU policy. On the way home the choice between Maccas, Pizza Hut, local chip shop or KFC. Makes no effing difference. Some people need to get a life. The food presented by the MCG is no more or less healthier. |
This sort of deal is not primarily about immediate sales, though of course being top of mind will help in circumstances such as those you mention. But this is more strategic than buying marketing space on a jumper in the same way a non-sponsor can simply buy billboard space or ad time.
Patronage is far more likely to occur at any future opportunity, including when junk food is being weighed against alternatives, if there is a positive stance towards a brand. Nurturing that positive sentiment is the remit of PR. Conversely, if there's already a negative stance towards a brand, that brand can face the wrath of the gods when crises hit, so deals like this are also protective and part of risk management.
KFC's PR people would've been falling over themselves to mitigate their massive PR risk through football. Think that dynamic through for a moment: Are you absolutely sure we're not the bunnies in this transaction by enabling KFC to associate themselves with sport, health, fitness and community leadership off our back? |
They already sponsor the Cricket, we just give them a winter option |
[/quote]
Were also on Hawthon and Port Adelaide's jumpers this year and have been on Melbourne Victory kits for the last 15 odd years.
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https://www.instagram.com/magpiejumpers/ |
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pietillidie
Joined: 07 Jan 2005
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^Yes, but none of that is off our back, and some are already leading:
| Quote: | The Western Australian Cricket Association (WACA) has no alcohol, junk food, or betting sponsorship involved in their organisation.
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https://www.google.com/amp/s/amp.abc.net.au/article/11485030
While laws on junk food advertising are already changing in places like the UK:
| Quote: | | New rules on advertising unhealthy foods online and before 9pm on TV across the UK after public consultation. |
https://www.gov.uk/government/news/new-advertising-rules-to-help-tackle-childhood-obesity
And the weight of opposition from very influential organisations is growing:
| Quote: | | Leading health agencies including the Telethon Kids Institute and the Cancer Council want the WA Government to immediately stop advertising junk food on government property like bus shelters, billboards and next to train stations. |
https://www.google.com/amp/s/amp.abc.net.au/article/12877064
| Quote: | Clare Hughes, Cancer Council’s Nutrition and Physical Activity Committee Chair says, “The system is failing to protect our children from junk food marketing. Children’s exposure to high levels of unhealthy food marketing affects the food and drinks that they like, ask for, buy, and consume.
“There’s no denying that the ads we looked at were clearly targeting children, yet campaigns for products like Happy Meals, LCMs bars, KFC chicken and Cadbury Oreo bars are slipping through gaping loopholes in the current industry codes and reaching our children every day on buses, TV and online.” |
https://www.cancer.org.au/media-releases/2021/food-marketing-codes-fail-to-protect-children-from-junk-food-ads
The link between childhood obesity and cancer, among other diseases, is not something I'd want to take on in the court of public opinion:
| Quote: | Epidemiological studies have shown a strong association between higher body mass index (BMI) during childhood and adolescence and increased risk for several malignancies in adulthood, including leukemia, Hodgkin's disease, colorectal cancer, and breast cancer.
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https://pubmed.ncbi.nlm.nih.gov/32519271/
I do get the justification will be that everyone is doing it, whether it be McDonald's, Hungry Jack's, and even KFC. It's the go-to loser's justification and we're the masters of the approach. But when the proverbial hits the fan we will be the logo of choice in the controversy and we won't have led yet again. We will also bleat the loudest about how unfair the world is.
Hawthorn could club endangered animals to death for pre-season training without attracting censure. But us? Ever ready with a dozen excuses for failing to lead when we had the chance, we're the whipping boy who sets himself up to be carrying the potato and gravy when the music stops. Fair or not, the fact is we still have a choice, and that choice is to embrace expectations and lead.
There are always reasons for being backward and representing the ugly past. Few have mastered the art of listing up those reasons like us. And yet, it's our brand that's on the nose. It's our club that's always the laughing stock. Winning is the best way to get away with almost anything, but we're trapped in a vicious cycle on this. The only way to break that cycle is to stop sulking and lead.
Again I ask: of all the names out there we could become associated with when trying to rebuild our reputation and become a destination of choice and a voice people take seriously, the best we could do is put ourselves at the centre of a social problem and growing PR risk that could surface at any moment?
On a related note, apparently the EPL are finally dealing with gambling companies after a major campaign to that end, though I'll believe it when I see it. But get this, unless I'm mistaken, none of the big clubs risk their brands by putting gambling on their jumper, and neither do those big clubs touch junk food: https://www.scoreandchange.com/overview-of-the-2020-2021-premier-league-sponsors
_________________
In the end the rain comes down, washes clean the streets of a blue sky town.
Help Nick's: http://www.magpies.net/nick/bb/fundraising.htm |
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gurugeoff
Joined: 09 Oct 2013
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| I had KFC for tea, ultimate box, chicken fillet burger, chips, pepsi, and I ask for a breast piece as ‘the piece’. Extremely tasty, and very much real chicken. |
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Geek
geek
Joined: 06 Apr 2006
Location: Jacana
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| gurugeoff wrote: | | I had KFC for tea, ultimate box, chicken fillet burger, chips, pepsi, and I ask for a breast piece as ‘the piece’. Extremely tasty, and very much real chicken. |
I had a zinger box combo. Yeah it's real chicken and all but I don't think it had a decent life. Probably why it's been trying to start a 2nd one in my guts the last couple of hours. Greasy, greasy chook. Nice and crispy o the outside though.
Wish we were sponsored by Hungry Jacks. |
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think better
Joined: 16 May 2005
Location: Adelaide
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