RTA ad on TV

[Eunos]

You know the one, guy driving a holden ute to a catchy tune. comes around the corner to find a truck in front. Loses it and hits an on coming vehicle.
This is the best anti speed ad I've seen. No blood, no guts. Just an everyday situation that we all experience, gone horribly wrong.
The TAC should take note.

[Joel]

Just on that, why is there an RTA add on Vic TV?

[Go_The_Mighty_Magpies]

I havn't actually seen the ad you mean, will keep an eye out for it we did some work at school on these sorts of advertisments to see how effective they are.

[CQ]

and how effective are they GTMM?

[Go_The_Mighty_Magpies]

pretty much from what I remember putting an emotion such as fear into an advertisment can either persuade people into changing their behaviour to the paricular topic or it can cause them to choose not to listen to the message in the advertisment or even desensitise them.

[CQ]

so are they more effective as in they make ppl slow down or speed up? do you have stats or anythin?

[Go_The_Mighty_Magpies]

Nah we didn't really get that far into it because its the topic we are starting next term and we were just going over different types of advertising and how they affect peoples attitudes, we havn't gone through to stats or definate results just yet